Build the right audience faster
using your own data model
QAiry 2.1 analyses your Salesforce Marketing Cloud metadata and suggests audience segments tailored to your Data Extensions — then helps you refine and activate them without writing SQL.
How QAiry 2.1 understands and respects your Data Extensions
QAiry synchronises Data Extension metadata — names, fields, and data types — so the AI generates audiences that match your real environment. When QAiry creates a new DE it follows your structure, including naming conventions and field typing.
Sync existing and new Data Extensions
Connect once, then keep your model up to date. Refresh or sync newly created Data Extensions as your organisation evolves — QAiry always works from the latest schema.
Shared Data Extensions supported
QAiry can sync shared Data Extensions so audience logic can leverage enterprise shared datasets across Business Units — giving multi-BU teams a unified view of their data.
Two ways to build an audience
Start from a blank prompt in your own language, or let QAiry propose what is already possible inside your data model — then pick, refine, and activate.
1) Build from scratch
Describe your target audience in your own language — 80+ languages supported. QAiry maps the right fields and logic from your data model automatically.
2) Get AI suggestions from your Data Model
QAiry 2.1 proposes realistic audience ideas based on your available tables and fields — pick one and refine it. No guessing what is possible in your environment.
Field types preserved for reliable activation
QAiry keeps the correct field types so downstream use cases — sending, personalisation, SMS, validation — work as expected. Email Address and Phone behave differently from generic Text fields.
Cross-check your audiences with tracking data
QAiry leverages SFMC system Data Views to enrich segmentation with tracking signals — sends, opens, clicks, bounces, unsubscribes — and turns engagement into actionable audiences.
Engaged audience
Create a segment of subscribers who opened or clicked in the last X days — ideal for re-activation or high-affinity targeting.
Deliverability protection
Exclude recent hard bounces or repeated soft bounces to protect sender reputation and maintain clean lists.
Re-engagement
Build "inactive" segments based on no opens or clicks over a defined period to run win-back campaigns.
Schedule audience refresh in minutes
Keep audiences up to date with scheduled refresh — no complex setup. Define the cadence once, then let QAiry maintain the Data Extension so your journeys and campaigns always use current data.
Scheduling flow
A clean, repeatable setup aligned with enterprise operating rhythms.
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Name the automationUse a consistent naming convention for audits and ownership.
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Choose start date & timeDefine when the first refresh should run.
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Select time zoneEnsure schedules match your sending and reporting windows.
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Set recurrenceHourly for near real-time audiences, daily for standard operations.
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Optional end dateRun indefinitely or stop automatically after a campaign period.
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Click "Schedule"QAiry creates the automation and keeps the Data Extension refreshed.
Example configuration
What teams typically configure before scheduling.
Hourly refresh
Best for high-velocity audiences — signups, recent activity, near real-time lifecycle triggers.
Daily refresh
Best for operational audiences and scheduled sends — morning eligibility checks, daily rollups.
Campaign-based refresh
Best for time-bound campaigns — set an end date to stop automatically after the campaign period.
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