Insights on AI and the Future of Marketing
Explore expert perspectives, practical strategies, and real-world use cases on AI-powered marketing, customer engagement, Salesforce Marketing Cloud, and audience personalization.
How to Exclude Recent Openers from a Campaign
Recent openers have already engaged. Here is how to suppress them in SFMC with the _Open data view, a date window, and a query that refreshes each send.
Best Practices for SFMC Data Extensions
A practical guide to SFMC data extensions that stay clean, sendable, and fast: primary keys, field types, retention policies, and query performance.
How to Join Purchase Data with Engagement Data in SFMC
Buyers who open your emails are worth more. Here is how to join purchase data with SFMC engagement data views in SQL, step by step.
How to Build Dynamic Suppression Lists in SFMC
A practical guide to dynamic suppression lists in SFMC: the data views, queries, and automation timing that keep your sends clean.
How to Deduplicate Contacts in SFMC
Duplicates inflate sends and skew reports. Here is how to find and remove duplicate SFMC contacts with SQL and a solid key strategy.
The Hidden Cost of SQL in SFMC
In SFMC, SQL feels free until you count the time, the skills bottleneck, and the maintenance it quietly demands. Here is where the cost hides.
How to Find Unengaged Contacts in SFMC
A practical guide to finding unengaged contacts in SFMC: the SQL pattern over _Sent, _Open, and _Click, how to refine it, and what to do next.
How to Build Dynamic Audiences in SFMC
Build dynamic audiences in SFMC using Filtered Data Extensions, SQL Query Activities, and Automation Studio patterns that stay fresh in production.
What Conversational AI Means for CRM Teams
Natural language is replacing SQL inside CRM platforms. Here is what conversational AI changes for marketers, admins, and the daily flow of work.
