Insights on AI and the Future of Marketing
Explore expert perspectives, practical strategies, and real-world use cases on AI-powered marketing, customer engagement, Salesforce Marketing Cloud, and audience personalization.
How to Build a Reactivation Audience in SFMC
How to build a reactivation audience in SFMC that holds up: defining the unengaged window, picking join keys, layering exclusions, and wiring the journey.
5 SFMC Segmentation Mistakes That Hurt Deliverability
Stale lists, soft-bounce blindness, weak suppression joins, timezone bugs in date windows: five segmentation patterns that quietly hurt SFMC deliverability.
How AI Generates SQL for Salesforce Marketing Cloud
A look under the hood at what it takes for AI to write SQL that actually runs inside Salesforce Marketing Cloud, not just SQL that compiles on a blank page.
How to Query Data Views in Salesforce Marketing Cloud
A practical guide to querying SFMC Data Views — _Open, _Click, _Sent, _Bounce — with real SQL examples and the 2026 retention changes that matter.
Why Salesforce Marketing Cloud Segmentation Takes So Long
Discover why Salesforce Marketing Cloud segmentation becomes a bottleneck for marketing teams and how AI is changing audience creation in SFMC.
SFMC Segmentation Without SQL: The 2026 Guide for Marketers
SFMC marketers can build audience segments in 2026 without writing SQL with a decision tree that picks the right tool for your team size, budget, and tech stack.
