Insights on AI and the Future of Marketing
Explore expert perspectives, practical strategies, and real-world use cases on AI-powered marketing, customer engagement, Salesforce Marketing Cloud, and audience personalization.
How to Reduce Campaign Build Time in SFMC
Campaigns run late because building them is slow, not the send. Practical ways to cut campaign build time in SFMC by reusing the work you already have.
Can AI Replace SQL for Marketing Teams?
Can AI replace SQL for marketing teams in SFMC? A realistic look at what AI handles, what still needs SQL, and how the workflow changes.
Why Data Extensions Become Unmanageable in Large SFMC Orgs
Retention is opt-in, naming conventions decay, and nothing marks a table as abandoned. Why SFMC data extensions sprawl, and what reduces it.
SFMC SQL Query Examples for Marketers
Practical SFMC SQL query examples for marketers, from recent openers to bounce suppression lists, using the data views you already have in your account.
Natural Language Segmentation Is Replacing SQL
Describe an SFMC audience in plain words instead of writing SQL. How natural language segmentation works, what it speeds up, and what it does not fix.
How to Exclude Recent Openers from a Campaign
Recent openers have already engaged. Here is how to suppress them in SFMC with the _Open data view, a date window, and a query that refreshes each send.
Best Practices for SFMC Data Extensions
A practical guide to SFMC data extensions that stay clean, sendable, and fast: primary keys, field types, retention policies, and query performance.
How to Join Purchase Data with Engagement Data in SFMC
Buyers who open your emails are worth more. Here is how to join purchase data with SFMC engagement data views in SQL, step by step.
How to Build Dynamic Suppression Lists in SFMC
A practical guide to dynamic suppression lists in SFMC: the data views, queries, and automation timing that keep your sends clean.
